Santa Cruz, Box 48, 1948


This box has a few pencil marks. There are two names, Lois and Irene. The imagery covered here is situated between 1947 and 1948.

Eighteen negatives in total and it’s a various collection again. The positive twist is that the beach images seem to be from the Santa Cruz area. Joel has been visiting and photographing there since 1941. We’re still unsure what the connection is, other than entertainment.

Not unsurprisingly, we’ll see a number of beach portraits again, some casual, some posed, some mere snapshots.

Candid portrait, Music Score and Leask’s Department store bag, Santa Cruz, 1947-48

The young lady above keeps busy with a score and a Leask’s Department store bag at her feet. (Demolished in 1989 after the Loma Prieta earthquake.)

Posed Beach Portrait, Santa Cruz, 1947-1948
Posed Beach Portrait, Santa Cruz, 1947-1948
Posed Beach Portrait, Santa Cruz, 1947-1948
Santa Cruz beach, 1947-1948
At the Pottery and China store, Santa Cruz, 1947-1948
Ice Cream, Santa Cruz, 1947-1948

Two non-beach negatives are next, these seem to be from a COP parade in Stockton, most likely 1948.

Parade, 1948, COP, Stockton (Good Cars Drive In Sign)
Parade, 1948, COP, Stockton

Both these images were quite overexposed. It’s pretty hard to meter properly on the old fashioned magnesium wire flash bulbs, in this case, the white dress was severely overexposed. But, we’re still getting a view of the street behind the car.

Next section of negatives in this box is about three young women hanging out at the beach again. Presumably Santa Cruz, but it is not clear if the images timeframe coincides with the images we’ve seen earlier.

A day at the Santa Cruz Beach, 1947-1948
A day at the Santa Cruz Beach, 1947-1948
A day at the Santa Cruz Beach, 1947-1948 (Printed)
A day at the Santa Cruz Beach, 1947-1948 (Printed)
A day at the Santa Cruz Beach, 1947-1948

In case anyone wants to know, the magazine is open on a page about “Waist Cinchers” … nothing changed …

A day at the Santa Cruz Beach, 1947-1948
A day at the Santa Cruz Beach, 1947-1948

Even the dog made it on this trip !

The last image for this blog post is not from the Santa Cruz area. It is an image of (most likely) Amy Pahl painting at the Calaveras Reservoir. There were few more images from this shoot in a previous blog post.

Amy Pahl (?) at Calaveras Reservoir, ~ 1947

Quite the collection this time !

Cheers !


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